2005, including a third consecutive year of strong
free cash flow* which totaled $717 million, and net
income of $613 million, or $1.29 per share, excluding
certain items.** However, while these results are
in many ways encouraging, they do not reflect the
level of growth we know our business can produce,
and we will not be satisfied until we achieve both
consistency and improvement in our earnings and returns
to shareowners.
The primary operating factors behind our 2005 results
were a combination of higher and more balanced North
American revenue growth and very moderate operating
expense growth of only 1 percent.** By successfully
managing our operating expenses, we created important
operating flexibility as we faced a combination of
unprecedented challenges throughout the year, including
high cost of goods increases and business disruption
from Hurricanes Katrina, Rita, and Wilma, and challenging
marketplace and economic conditions in Europe.
Hurricanes Create Sales, Cost Challenges
In
North America, for example, our volume increase of
1 percent was coupled with net pricing per case growth
of 3 percent,** a testament to the ability of our
people to excel each day in the marketplace. The hurricanes’
detrimental effect on our business results was significant
due to lost sales in high per capita consumption markets
such as New Orleans and substantial cost increases,
including PET packaging costs. The storms also caused
significant property and equipment damage that necessitated
charges of $28 million.
Our European business performed below our long-term
objectives in 2005, with results adversely affected
by softness of the carbonated soft drink (CSD) category
and a difficult trade environment, characterized by
retail pricing pressure and the growth of hard discounters.
These structural challenges led to a volume decline
of 2 percent for the year, while we maintained our
market share and grew net pricing per case 1 percent.**
Later in this report, Shaun Higgins, president of our
European group, will share more details about this
challenging but important year for our European operations,
and Terry Marks, president of our North American group,
will review our key North American initiatives for
2006 and the benefits of the successful effort last
year to redesign the structure of our North American
organization.
As we move into 2006, we do so with expectations for
a year of improved financial performance. We believe
Europe will achieve moderate growth with improving
volume and pricing, while North America will again
generate a favorable balance of positive volume and
pricing. We expect more moderate cost of goods increases,
and we will continue to control our operating expenses,
benefiting from the North American reorganization,
local restructuring projects in Europe, and realizing
ongoing savings from institutionalizing operating
expense initiatives implemented in 2004 and 2005.
We believe this combination of revenue growth and cost
control discipline will generate significantly better
operating income results this year and free cash flow
of approximately $700 million. We have committed to
expand our use of free cash flow in 2006 by increasing
our dividend 50 percent, as approved by our Board
of Directors in December, and continuing to improve
our overall capital structure by reducing our total
debt.
Given our expectations for 2006 and our view of the
overall market environment, we are optimistic about
our future and our ability to grow long-term value
for our shareowners. An important factor in this optimism
is the effective strength of the partnership we have
with The Coca-Cola Company and the renewed energy
and creativity around marketing and product development.
Most importantly, we are jointly improving the way
we work across every aspect of our business, from
revenue management, to brand development, to ongoing
efficiency initiatives, and to the methods we use
to serve our customers. These improvements are expanding
our system’s capabilities and strengthening
our ability to drive sustained, profitable growth
at CCE.
A Management Transition
I want to thank John Alm for his long and dedicated
service to Coca-Cola Enterprises. John left Coca-Cola
Enterprises at the end of 2005, capping a career in
the Coca-Cola system that spanned 25 years. He held
vital roles in this company since 1991, when the Johnston
Coca-Cola Bottling Group merged with CCE to form the
basis of the company we have today. First as chief
financial officer, and later as chief operating officer
and chief executive officer, John provided insight,
passion, and strong leadership to Coca-Cola Enterprises
throughout his tenure.
With John’s departure, I have assumed the responsibilities
of chief executive officer as our board of directors
works to complete a comprehensive search for a new
CEO. This search will not, in any way, hinder or postpone
our initiatives to improve the level of growth in
our business. I have a high level of confidence in
the skill, leadership, and expertise of both Terry
Marks and Shaun Higgins, who are among the industry’s
most respected operators. Together with their team
of experienced field managers, they have created and
implemented solid and achievable business plans for
2006.
Lowry Kline
Chairman and
Chief Executive Officer
* Defined as cash flow from operations less capital
spending.
** Please refer to page 72 for reconciliation of
comparable operating information. |