1. Offering a Wide Variety of Beverage Choices

Since 2001, we have significantly broadened our portfolio, launching 287 new product offerings. Responding to increasing demand for reduced-calorie options, we offer an array of low- and no-sugar added beverages. In fact, 162 (56 percent) of the new products introduced during this time were low- or no-calorie products, or products with nutritional benefits. In recent years, we have also entered new beverage categories. Along with soft drinks, our portfolio includes the following:

> Water – Still, mineral, flavored and sparkling
> Juices – 100 percent juices and juice drinks
> Dairy – Shelf-stable milk drinks and fruit and milk smoothies
> Teas – Full- and low-calorie ready-to-drink teas
> Sports drinks – Full-calorie and low-calorie
> Energy drinks – Full-calorie and low-calorie

In 2005, we launched 87 new product offerings. Of these, 61 (70 percent) were low- or no-calorie products, such as Coca-Cola Zero in North America, or products with nutritional benefits like Minute Maid Froot Refresh in Great Britain, fortified with added vitamins and minerals.

We have also re-formulated some of our established brands in certain countries. For example, Lilt has been reformulated as a low-sugar drink and Oasis now contains 30 percent less sugar.

Percentage of Total Sales Volume in 2005

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