CASE STUDY
	New milk-based beverages > One of the latest additions to our U.S. portfolio is Slammers vitamin-fortified milk drinks and fruit and milk smoothies. Slammers, owned by Bravo! Foods, are fortified with essential vitamins. Most are made with low- or reduced-fat milk, and some have no added sugar.
	Clearly labeling low-calorie products > Consumer research showed an opportunity in Europe to better communicate the caloric content of our light products. Therefore, some of our products in Great Britain with zero-added sugar now feature a large “Z” on the front of the packages. For Diet Coke and Coke light, a clear “sugar-free,” or “<1kcal,” symbol is prominently included.
	100 calorie cans > Most nutritionists regard 100 calories as acceptable for a snack. To help calorie-conscious consumers easily identify how our products can fit into their lifestyle, we added a clear “100 calories label” on eight-ounce cans of Coca-Cola, Cherry Coke and Sprite in the United States and are considering doing the same for additional brands.

2. Providing Informed Choice and Nutrition Education

Consumers expect relevant and easy-to-understand information to help them make informed decisions about our products. All of our beverages include nutrition information panels on the package label. This information fully complies with regulatory requirements in the United States, Canada and the European Union. In close collaboration with The Coca-Cola Company, we partner with industry groups such as the European Food Information Council (EUFIC) on research about how to deliver this information in the most useable, easy-to-understand format for consumers.

In 2005, we made a number of voluntary changes to nutritional labeling as a result of this research and stakeholder consultation. Changes included increasing the amount of information we provide and, in the case of smaller packages, including nutritional information for the full package size, as well as the traditional eight-ounce or half-liter serving.

We also announced that we would include the “Big 8” on our nutritional labels in all European countries in which we operate. In these countries, our expanded nutrition information panels include: energy, protein, carbohydrates, sugar carbohydrates, fat, saturated fat, fiber, sodium and the recommended daily allowance for energy, though some smaller package sizes may not contain all of this information due to limited space.

We also offer consumers information about our beverage ingredients through our consumer response centers and on The Coca-Cola Company’s web site www.coca-cola.com.

Facilitating Portion Control
We offer a growing range of portion options to help consumers manage their caloric consumption. For example, in Belgium and Great Britain, Coca-Cola is now available in a 150ml slimline can, and in North America, eight-ounce cans are now available for some of our most popular brands.

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