illustration of climate and environment

The context

We believe that climate change, caused by man-made greenhouse gas emissions, is the greatest threat to our planet. There is an urgent need for a step-change to achieve not only the significant emission reduction targets we have set but also a low-carbon future. To that point, we have to look beyond our own operations and take responsibility for the whole product value chain.  

We’re making a bold commitment: by 2020, the carbon footprint of the drink in your hand will be one third less than it was in 2007.

Infographic displays the CCE supply chain and estimated percentages of CCE value chain emmissions

Our strategy

We are committing to an average carbon footprint reduction across all of our products, in all packaging formats, across the complete value chain. 

What does that mean? It’s about purchasing sustainable ingredients, how our packaging is made, how our drinks are bottled, the way they are transported, how they are chilled and the way they are disposed of after our consumers have enjoyed them.  

It’s a comprehensive approach, looking at our business in a more rigorous way and reducing impact at every step. 

A strong set of targets will keep us on track. Collaboration with our suppliers will be key to achieving the carbon reductions we need.

Our targets

  • Carbon footprint

    Reduce the carbon footprint of the drink in your hand by a third by 2020

  • Carbon footprint – Core Business

    Grow our business, but reduce the absolute carbon footprint of business operations by 15% by 2020

  • Manufacturing

    Manufacture every litre of product with 50% less carbon emissions by 2020

  • Transportation

    Deliver a case of product with 20% less carbon emissions by 2020

  • Cold Drinks Equipment

    Reduce the carbon emissions from our cold drinks equipment by an average of 35% by 2014

  • Cold Drinks Equipment

    Purchase only HFC free coolers from 1st January 2013

  • Alternative Energy

    Source 35% of manufacturing energy from renewable/ low-carbon sources by 2020

  • Supplier Collaboration

    Work in partnership with our suppliers to reduce carbon emissions across each stage of our value chain


To date, we have focused on reducing carbon emissions from our own operations. Our new strategy will require examining our business in a more rigorous way and reducing emissions at six key stages – ingredients, packaging, manufacturing, distribution, refrigeration and recycling. We’re still at the start of this journey. 

Reducing Emissions from Manufacturing

Our new target is to halve the carbon emissions involved in making a liter of product between 2007 and 2020. 

In our facilities, we have placed energy meters on production lines and energy-intensive equipment in order to identify energy-reduction strategies. We are rolling out new, energy-efficient technologies where possible, like lighting improvements and expanded use of heat recovery. Our plants in Wakefield, Great Britain, Chaudfontaine, Belgium, and Dunkirk, France are already certified to the new energy management standard, ISO 50001. 

We’ve also set a target of sourcing 35% of the energy we use from renewable or low-carbon sources by 2020. We already have several projects in place, like solar photovoltaic panels on the roof of our new green distribution center in Belgium. In Sweden we have been using 100% energy from renewable sources since 2008.

Reducing Emissions from Transportation and Cold Drinks Equipment

We have been piloting different engine and fuel technologies across our geographies, assessing their capabilities and rolling out those best suited to our needs. In Great Britain, we invested in a fleet of 14 biogas trucks which delivered our products in the London areas during the 2012 Olympic and Paralympic Games. 

We have been working to make our coolers and vending machines more efficient. We are fitting energy management devices in our coolers – smart devices which optimize usage and can reduce the energy consumed by up to 35%. We have also been replacing fluorescent lights with LEDs – making them 80% more efficient; and we have retro-fitted over doors on about 50% of our open-fronted coolers so far, reducing the emissions from each cooler by around 50%. We aim to reach 90% of the fleet by 2014.

Reducing Emissions Across our Value Chain

Emissions from our core business operations only account for about 36% of our total impact if we look at the entire value chain. 

We recently challenged each of our suppliers to measure their own carbon footprints and work with us to develop carbon reduction plans. Through wider and deeper collaboration with suppliers, customers and others, we intend to be a catalyst for change throughout the chain.

Further resources

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18 Apr

Quick, vote for our sustainability work (nominated for 3 @2degreesnetwork awards!). Voting closes tonight

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