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Diverse and Inclusive Culture Overview
Understanding Our Diverse and Inclusive Culture Challenges
Our Diverse and Inclusive Culture Strategy
Measuring Diversity
Building Our Diversity and Inclusion Infrastructure
Recruitment
Retention and Promotion
Safety
Providing Equal Opportunities
Partnerships and Public Policy


Diversity Quiz

Building our Diversity and Inclusion Infrastructure

Through Employee Resource Groups, Diversity Councils, and diversity training, we are working to build the infrastructure to support a diverse workforce.

Employee Resource Groups
In 2009, our Employee Resource Groups continued to gain momentum. These groups include Enterprising Women, the African American Business Network, GL@CCE (Gay, Lesbian, Bisexual and Transgender (GLBT) employees at CCE), and C.H.I.S.P.A. (the Hispanic/Latino group). These groups have significantly increased in size in recent years and now have more than 750 members in the U.S.

These groups conducted a wide range of activities, ranging from awareness-raising, mentoring, training, and networking within our company to outreach activities in our communities. As a result, they are helping to create a better workplace at CCE and to develop relationships with diverse suppliers, customers, consumers, and communities.

During 2009, all groups expanded to Tampa, Florida, our location with the highest concentration of employees after our corporate offices. We also continued to establish our Enterprising Women group in France, Elles@Coke.

In 2010, we will assist our Employee Resource Groups to expand further. We have already set up Web portals for group collaboration across our territories and are developing resources and toolkits to ensure their continued success. Additionally, in 2010, we will support new groups that represent other communities in our workforce.

Diversity Councils
While we have had a Global Diversity Council for many years, in early 2009 we established an overarching European Council, followed by Business Unit Diversity Councils in Canada, Great Britain, France, Benelux, and our EU Supply Chain. By the end of March 2010, our Diversity Councils for each of our North American business units will be operational. Business unit councils are chaired by vice presidents and general managers. The councils support our diversity and inclusion plans, while also embedding our vision into business unit initiatives and driving local project implementation.

Diversity Training
Our diversity and inclusion education builds employees’ capabilities with regard to working and managing in a diverse and inclusive culture. Specifically, we are developing training on issues such as microinequities, multicultural customer competency, and unconscious bias. We are also working to embed diversity into our broader training programs, such as our values and leadership development programs. In 2010, we will be launching a field campaign to raise awareness and increase diversity and inclusion activities at our local facilities.
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