Partnerships and Public Policy

	HOME \| DOWNLOAD REPORT \| DATA SUMMARY \| CONTACT US \| SITE MAP

Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Diverse and Inclusive Culture Overview

Understanding Our Diverse and Inclusive Culture Challenges

Our Diverse and Inclusive Culture Strategy

Measuring Diversity

Building Our Diversity and Inclusion Infrastructure

Retention and Promotion

Providing Equal Opportunities

Partnerships and Public Policy

Partnerships and Public Policy

Beyond our own operations, we promote diversity and inclusion in the marketplace and in the communities where we do business.

Our Suppliers
In 2009, we revised our supplier diversity policy, making it global in scope and extending it to include commitments to support GLBT- and veteran-owned businesses. We also began to expand our program beyond the U.S., becoming a member of the Canadian Aboriginal and Minority Supplier Council (CAMSC). During 2009, we participated in CAMSC trade fairs and events to begin identifying potential suppliers.


	Spend with Minority and Women's Business Enterprise* – click IMAGE to enlarge –

In 2009, our first- and second-tier spend with businesses owned by women, minorities, and veterans was $198 million. An example of work with diverse suppliers in 2009 is the agreement we made with a minority-owned cup manufacturer. Because no diverse supplier existed in this area, we helped to successfully develop this minority-owned startup. Our first shipment of cups arrived in early 2010.

In 2009, we were honored to have two employees externally recognized for their work in supplier diversity. Joe Raia, senior procurement manager, was named Buyer of the Year for helping to substantially increase CCE’s annual spend with women-owned firms and for his overall involvement in helping women-owned businesses. This award was given by the Greater Women’s Business Council (GWBC), which services Georgia, North Carolina, and South Carolina. Valerie Nesbitt, CCE’s director of supplier diversity, received the Advocate of the Year Award. This award is presented to an employee of a major corporate/government member of GWBC for “extraordinary efforts to assist and support women business owners.”

Our Customers
Although we have longstanding relationships with diverse customers in the communities where we operate, multiculturalism has become central to our business strategy. In conjunction with The Coca-Cola Company, we are developing e-learning tools for our sales force to help them connect with customers from different communities. Our Employee Resource Groups are also helping us to develop new partnerships with customers. Enterprising Women in Atlanta has helped to build a relationship with TJX, a leading retailer of apparel and home fashions, by organizing philanthropic events with them. Our Tampa GL@CCE chapter was instrumental in replacing our competitor as the preferred beverage vendor at the St. Petersburg Pride Festival. The Chapter also provided Nestea sampling and recycling infrastructure, making our brand and our commitment to diversity and inclusion visible to more than 80,000 people during this event.

Our Communities
We engage with our local communities to support diverse causes and organizations where possible.

French President Nicolas Sarkozy recognized CCE for our support of the ambitious Hope for the Suburbs project, which promotes equal opportunity and social diversity. For the second consecutive year, we recruited 15 percent of our new hires from underprivileged urban areas in France. In these suburbs, unemployment among young people, especially minority groups, can be double the national average. In 2009, we also supported the first Boarding Schools of Excellence program, a new school system that gives talented young people from these suburbs the benefits of education in a supportive environment. We continue to support our longstanding Passport to Employment program, which helps prepare 2,500 young people from these areas each year for the world of work.

In 2009, following the retirement of our highest ranking African-American woman, senior executive Vicki R. Palmer, we created and funded a scholarship program in her honor. Starting in 2010, our company will provide $25,000 in annual scholarships to Spelman College, a prestigious and historically black women’s college in Atlanta. The Vicki R. Palmer Scholarship provides financial support and career training to Spelman students with academic promise, financial need, and a proven commitment to community service. This program recognizes Ms. Palmer’s dedication to community service, diversity, and empowerment of women throughout her 25-year tenure in the Coca-Cola system.

In addition to the Vicki R. Palmer Scholarship, we support other programs, including the Coca-Cola Scholars Foundation (CCSF) and the CCE Johnston Legacy Scholarship (JLS) program. The CCSF, which we co-sponsor with The Coca-Cola Company, provides achievement-based college scholarships to 250 high school seniors each year, which can be used at any accredited U.S. college or university. Beginning in 2009, CCSF also began sponsoring the Coca-Cola All-State Community College Academic Team program, providing $400,000 in stipends to students across the country. These two nationally recognized programs award $3.4 million annually. Internally, CCE proudly provides 100 college scholarships annually to children of North American employees as part of the CCE Johnston Legacy Scholarship program. This program awards scholarships totaling $650,000 and is a powerful opportunity for our employees’ children, many of whom are first-generation college students.

©2010 Coca Cola Enterprises. All rights reserved.