Recruitment

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Diverse and Inclusive Culture Overview

Understanding Our Diverse and Inclusive Culture Challenges

Our Diverse and Inclusive Culture Strategy

Measuring Diversity

Building Our Diversity and Inclusion Infrastructure

Retention and Promotion

Providing Equal Opportunities

Partnerships and Public Policy

Recruitment

In 2009, we enhanced our recruitment procedures to ensure a wider range of applications from a diverse pool of candidates.

We continue to advertise through a broad range of media and events and engage with professional organizations, such as the National Society of Hispanic MBAs and the National Black MBA Association in the U.S. Our Employee Resource Groups are also helping with outreach.

In 2009, we launched our University Talent Program (UTP) across all of our territories, seeking to develop a pipeline of future leaders for our business. Through our dedicated model, which provides manager and University Relations Team support, as well as a structured training curriculum, we aim to provide the tools new associates need to define their career path and develop their leadership skills within CCE.

In the first year of the UTP, 79 positions were offered across the U.S. and the EU, of which 39 were full-time and 40 were internships. U.S. participants were 47 percent female and 34 percent ethnically diverse. In Europe, women accounted for 50 percent of graduate recruits. Canada began the program in late 2009 and will recruit seven associates in 2010.

Additionally, we upgraded our global careers website to provide a more comprehensive overview of our company, our values, and the variety of careers we offer. In Europe, our new corporate advertising features people who work for CCE, focusing on their passion and achievements, as well as their diversity (see Case Study).

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