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Diverse and Inclusive Culture Overview

Understanding Our Diverse and Inclusive Culture Challenges

Our Diverse and Inclusive Culture Strategy

Measuring Diversity

Building Our Diversity and Inclusion Infrastructure

Recruitment

Retention and Promotion

Safety

Providing Equal Opportunities

Partnerships and Public Policy



Diversity Quiz

Safety
Providing safe and healthy working environments is a prerequisite to the work we undertake on diversity. In 2009, our lost-time incident rate stabilized around three claims per 100 full-time-equivalent employees, with more than 120 of our facilities achieving zero lost-time accidents. Among these is our Colwall, England, facility, which celebrated its 10th consecutive year without lost-time accidents.

Health and safety performance across our business is not yet uniform. Through root cause analysis and risk assessments, we are focusing our efforts on the leading causes of accidents. For example, because back injury accounts for the greatest number of lost-time incidents, in 2009 we developed and piloted a series of training videos reinforced by weekly e-mail video updates to educate supervisors on how to help their employees prevent such accidents. Following the successful pilot, we are now rolling out the program in North America.

Global Lost-Time Incident Rate
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We are also focusing on improving driving safety across our business. In North America, where we have an extensive fleet, we have partnered with the National Safety Council on defensive driving. Our training teaches fundamental driving skills, as well as how to react to others on the road. We provide the course for all new hires in driving-related positions who have company-assigned vehicles, as well as to current drivers of CCE vehicles, if required. Last year we trained 11,250 drivers. In addition, in 2009 we piloted the display of a toll-free hotline telephone number on 3,000 branded vehicles so that the public can report any concerns with a driver’s safety. This pilot was successful, showing a 24-percent reduction in vehicle accidents in comparison with the previous year. Subsequently, we have increased the pilot to 10,500 vehicles across North America. We continue to receive both concerns and compliments from those who call the hotline. In Europe, our safe driver program is addressing priority risks in our fleet of trucks and company cars. Early results have shown a dramatic reduction in driving incidents.

For each role in our company, we conduct safety risk assessments and develop targeted, needs-based safety and health plans, campaigns, toolkits, and training. In each of our production, sales, and distribution facilities, we have health and safety committees that implement our safety programs at a local level.

Building employee involvement and accountability is another focus. In North America, although our first priority is to prevent illnesses and injuries, we are also helping employees who experience minor injuries or illnesses to remain in work or make an earlier return. We are piloting a safety suggestion process, and our safety leadership team considers and responds to all suggestions received. Our site-level health and safety committees also develop innovative ways to involve employees in safety processes, using ideas like regular rotations of committee members or safety bingo games. In Europe, we are extending our tailor-made behavioral-based safety program across all territories.

In 2009, we developed our first five-year plans for safety programs for Europe and North America. All 15 European production facilities are OHSAS 18001-certified, and we will implement OHSAS 18001 certification plans in North America in the next few years. To prepare for this roll-out we are completing Job Hazard Analyses, through a series of templates that facilities can customize and use as supporting documentation to ensure OHSAS 18001 compliance. In 2010, we plan to complete four OHSAS/IMS gap assessments and certifications to determine the roadmap for completion of all facilities.




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