Reducing Emissions from Our Sales and Marketing Equipment

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Energy Conservation/Climate Change Overview

Understanding Climate Risks

Our Energy Conservation/Climate Change Strategy

Reducing Our Core Emissions
Facilities
Fleet

Our Carbon Footprint

Our Product Footprints

Reducing Emissions from Our Sales and Marketing Equipment

Partnerships and Public Policy

Reducing Emissions from our Sales and Marketing Equipment

A significant portion of CCE’s indirect emissions are primarily generated by the electricity used for our sales and marketing equipment, which is operated by our customers on their premises.

Our Sales and Marketing Equipment


	A CCE employee installs an EMS-55 device in a vending machine to reduce the machine’s energy consumption. – click IMAGE to enlarge –

Our 2.1 million vending machines, beverage dispensers, and coolers create more than two-thirds of our total carbon footprint through the electricity they use. During 2009, we reduced the CO₂e emissions of our sales and marketing equipment, in particular in North America, where we reduced CO₂e emissions by 170,000 metric tons. These savings come from a variety of measures.

Our first priority is to improve the efficiency of our new equipment. Our new coolers and vending machines are now 50 percent more efficient than equipment purchased in 2000. We are also retrofitting and improving the efficiency of our existing equipment to bring our U.S. equipment up to ENERGY STAR^® Tier 2 standards where commercially viable. We now have more than 13,500 ENERGY STAR machines in the marketplace.

In North America, we are creating a detailed energy-efficiency inventory of our vending and cooling equipment to identify the most energy-efficient model of cooler or vending machine. As a result of more strategic equipment placement, replacements, and removals in 2009, we reduced the energy consumption of our equipment in the marketplace by 4 percent.

Energy Management Devices


	Reducing energy use in our sales and marketing equipment

We are also working with our customers to ensure that the timer technology that is already installed on some of our vending equipment is optimally used. In our coolers and certain venders we can also use the EMS-55 intelligent energy management device (see "Our Low-Carbon and Renewable Technologies"). The EMS-55 device recognizes patterns of use and responds by reducing energy consumption as required by shutting off lights and adjusting temperatures. It can reduce energy use by up to 35 percent per cooler.

In 2008, EMS-55 was installed in 2 percent of our total equipment. By the end of 2009, we had installed more than 78,000 of these devices, representing nearly 4 percent of our total vender and cooler inventory. Most new coolers that hold more than 250 liters of product now come with this energy-saving device pre-installed, and we are retrofitting existing coolers and venders in the marketplace as part of routine refurbishment. In some cases, we have begun work with customers to retrofit equipment on their premises.

In Europe, where we have coolers with open fronts, we are testing the installation of glass doors. We estimate that doors, coupled with energy-management devices, will reduce the equipment’s energy use by up to 50 percent.

I am proud of the work by the House Green the Capitol Program to reduce our environmental footprint here on the Hill. I am encouraged that Coca-Cola stepped up to provide these new vending machines, demonstrating how public and private sectors can work together to bring innovative solutions to the marketplace.

—U.S. HOUSE MAJORITY LEADER STENY HOYER


	U.S. House Majority Leader Steny Hoyer at the unveiling of our HFC-free vending machines on Capitol Hill – click IMAGE to enlarge –

HFC-Free Refrigeration
We are also working to reduce the use of hydrofluorocarbon refrigerants (HFCs) in our equipment, and currently have nearly 6,500 HFC-free coolers across Europe and North America (see "Our Low-Carbon and Renewable Technologies"). HFCs are greenhouse gases that can have a major global warming impact if they leak or are released when equipment is disposed of incorrectly. We have systems in place for safe disposal, and we have already removed old equipment that might contain insulation with HFCs. Instead of using HFCs, we have begun to use refrigerants such as CO₂ and hydrocarbons (HCs), which are significantly less damaging to the climate than HFCs. In Europe, we started using CO₂ and HCs in our coolers, and we will evaluate options for using CO₂ in large coolers and HCs in small coolers in 2010. Provided that our suppliers are able to develop the coolers we need, we expect 70 percent of our 2010 cooler purchases in Europe to be HFC-free.