Partnerships and Public Policy

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Sustainable Packaging/
Recycling Overview

Understanding Our Packaging Challenges

Our Sustainable Packaging/
Recycling Strategy

Reducing Our Packaging

Reusing Materials and Increasing Recycled Content

Developing Renewable Resources

Recycling at Our Facilities

Effective Recovery and Consumer Recycling

Partnerships and Public Policy

Partnerships and Public Policy

Coca-Cola Enterprises supports comprehensive approaches to recycling, such as curbside collections, believing these to be the most effective and efficient means to increasing recycling rates. Therefore, we support national and local policies, organizations, and initiatives that promote recycling and work alongside communities to provide recycling infrastructure.

In the Netherlands, we are a major driver of the new PET recycling campaign by our local recycling organization, Nedvang. Launched in 2009, the Plastic Heroes campaign encourages Dutch households and businesses to collect their non-deposit plastic waste for recycling. In Great Britain, we were a founder signatory of the Courtauld Commitment, a program with the Waste and Resources Action Programme (WRAP). As part of this program, leading retailers, brands, and manufacturers achieved zero growth in packaging waste in 2008, and they are now working to deliver absolute reductions in packaging waste by 2010. In France and Belgium, we are encouraging national collection schemes through Eco-Emballages and Fost Plus.


	Coca-Cola Recycling partners with colleges and universities to provide recycling information and infrastructure. – click IMAGE to enlarge –

In the United States, we support the development of better recycling infrastructure that is both environmentally and economically effective and efficient. In their current state, we believe that bottle bills, which force refundable deposits on beverage containers, are expensive and inefficient ways to increase recycling rates and handle recyclables. Instead, we support comprehensive recycling programs that capture more materials at consumers’ homes and in designated recycling zones.

To increase recycling rates throughout our territories, we support partnerships such as the beverage industry’s Recycle Together initiative. This partnership between the American Beverage Association and The Climate Group creates awareness of community recycling programs and demonstrates that recycling can play a major role in the fight against climate change while saving valuable resources and energy. This initiative is underway in cities throughout the U.S., including Hartford, Connecticut. As part of the initial pilot of the Recycle Together program, the city of Hartford was able to transform their low-volume recycling program into a state-of-the-art single-stream recycling system that doubled the quantity of recycled material collected in the city.

Additionally, Coca-Cola Recycling is working to improve nationwide recycling and recovery data by piloting a third-party waste-tracking system called ReTrac. Since 2008, they have funded a statewide program in Georgia, and in 2009 they introduced the program in Tennessee, North Carolina, and South Carolina. This program allows us to track and collect data on where recycling is, and is not, taking place. We plan to recruit other industry members to be part of this initiative and find conclusive answers about recycling trends.

In addition to our work with suppliers, waste haulers, recycling agencies, and our customers, we also share our experiences more widely. In response to interest generated by our Target 100 and Coca-Cola Recycling initiatives, we have worked with other companies to advise them as they develop their recycling and waste-management programs.

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