Supporting Balanced and Active Lifestyles

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Product Portfolio/Balanced and Active Lifestyle Overview

Understanding Our Product Portfolio Challenges

Our Product Portfolio Strategy

Providing Choice

A Selection of New 2009 Products

Nutritional Labeling

School Beverage Guidelines Implementation

Responsible Sales and Marketing

Supporting Balanced and Active Lifestyles

Partnerships and Public Policy

Supporting Balanced and Active Lifestyles

Helping people manage their caloric intake addresses only half their energy balance. To maintain a healthy body weight, people must also expend through physical activity the excess calories they consume.

Therefore, we support sports and fitness activities everywhere we operate. We encourage people to take part in physical activities, help to make sport and fitness activities accessible, and demonstrate their importance in a balanced and active lifestyle. Most of our brands are aligned with balanced and active lifestyle initiatives. For example, Diet Coke supports The Heart Truth, the annual campaign by the National Heart, Lung, and Blood Institute to raise awareness about women’s risk of heart disease, the number one killer of women in the U.S. Our FUZE beverages support Susan G. Komen for the Cure^®, the global leader of the breast cancer movement. In Great Britain, Powerade is the official hydration partner of the Great Events Series, which includes the Great North Run (the world’s largest half-marathon), Team GB, the Rugby Football Union, and the Football League.


	Olympic Torch Relay Highlights

Balanced and Active Lifestyle Initiatives across Our Territories
Canada: We continue to be a key partner of ParticipACTION, Canada’s leading authority on active lifestyles. As part of our five-year, $5-million partnership, we are supporting SOGO Active, the nationwide movement to get Canadian teenagers moving. The innovative program gives young people the tools to design their own fitness plan and is based on a network of community-based organizations and physical activity experts. More than 10,000 young people have been inspired to get active through this partnership.

Great Britain: Throughout 2009, in advance of the London 2012 Olympic Games, Schweppes Abbey Well water, the official water of the Games, invited people to swim for free on presentation of one “Schwim” cap from an Abbey Well 500-milliliter or 750-milliliter bottle. Five hundred swimming pools throughout the nation were involved, and in 2009 participants enjoyed 45,000 free swims.

Belgium: We have established several key partnerships with local and national sports-related organizations in Belgium. We sponsor the Special Olympics, an organization that provides year-round sports training and athletic competition for children and adults with intellectual disabilities, by offering financial support and providing products. We also have partnerships with the Royal Belgian Football Association; BLOSO, the Belgian sports agency; and Jeugdsportfonds Camille Paulus, an organization that promotes sports for young people through sporting organizations or youth groups. We also host an annual Velothon — a family day of cycling that is open to all employees.

The Netherlands: An estimated 150,000 Dutch teenagers take part in our annual Mission Olympic program, the biggest youth sports activity in the country. The seven-year partnership between the Dutch Olympic Organization and Coca-Cola seeks to introduce as many young people as possible to different sports and encourage them to join sports clubs and lead a balanced and active lifestyle. Forty-three percent of all Dutch secondary students know about or have participated in a Mission Olympic activity. A key part is the Mission Olympic Final of the National School Sports Competition, held in the Olympic Stadium of Amsterdam. In 2009, 200 Dutch secondary schools participated in the Sports Competition and 5,500 young people attended the Final. The Dutch Coca-Cola sales force encourages schools to participate, and Coca-Cola Enterprises offers the Mission Olympic Tour — a day of workshops in emerging sports such as basketball rhythm and Capoeira — to a number of secondary schools.

France: Our inclusive approach to balanced and active lifestyles has resulted in specifically tailored activities for particular communities. For example, our Rennes by Night program keeps designated playing fields and swimming pools open until 3 a.m. to encourage participation by inner-city teenagers.


	Employees in our Downey, California, facility use tricycles to navigate the more than 500,000-square-foot facility. By not using motorized carts, this program saves energy and helps employees lead more active lifestyles. – click IMAGE to enlarge –

United States: Our facilities and our brands support a wide range of activities specific to each community in which we operate. In the United States, we are working with community partners to promote healthy and active living through support of community programs. We are working with the National Heart, Lung, and Blood Institute on The Heart Truth campaign, which seeks to raise awareness in women about their risk of heart disease. We are also a partner of the American College of Sports Medicine in the “Exercise is Medicine” campaign, which calls on physicians to assess and review every patient’s physical activity. Additionally, we are working with Boys & Girls Clubs of America on their Triple Play program, which teaches children about nutrition, exercise, and teamwork to help them make positive food choices, enjoy sustained physical activity, and develop a sense of self-reliance. Since 2005, more than 4 million children have benefited from Triple Play. A two-year study of more than 2,000 children ages six to 18 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods, and feel better about themselves. It has proved especially effective for girls.

Customers: Throughout our territories, we also partner with customers on active lifestyle initiatives at grassroots and corporate levels. For example, we are working with Kroger on joint programs around heart health and diabetes as related to our brands.

The answer to fighting obesity is balancing the number of calories we consume with the number of calories we expend. Providing consumers with more information, specifically around caloric content, will enable them to make more informed choices and help manage energy intake. I commend Coca-Cola for their leadership in this area and encourage other companies to do the same.

— DR. K. KELLIE LEITCH, FOUNDER, KIDS HEALTH FOUNDATION–CANADA

Employees
Our employees are an important target group for our efforts. We want them to lead active lifestyles and maintain balanced diets, and are putting programs in place to help them do so. In North America in 2009, we developed training for our employees on our beverages’ ingredients and nutritional content, and the role of those ingredients in a balanced diet. We will introduce the training in 2010.

In 2009, we appointed our first-ever Chief Medical Officer for the company, who will help us to implement a new global health and wellness strategy for employees in 2010. In the meantime, a number of programs and policies throughout our territories provide employees with the tools needed for a healthy and balanced lifestyle. Some of our corporate benefits are as follows:

Company healthcare insurance that provides an annual health assessment and free preventive care services for all employees covered in the United States
Various options to supplement government-provided healthcare in Canada and Europe
Support and resources to help employees who choose to lose weight, stop smoking, and manage stress, as well as information and support related to overall well-being and effectively managing chronic conditions
Regular health education through local safety committees

Additionally, we have a number of health-based programs that are driven by our employees internally. These include:

Health awareness screenings in Great Britain
New fitness centers in CCE offices
Running clubs and other employee-based fitness groups