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Product Portfolio/Balanced and Active Lifestyle Overview

Understanding Our Product Portfolio Challenges

Our Product Portfolio Strategy

Providing Choice

A Selection of New 2009 Products

Nutritional Labeling

School Beverage Guidelines Implementation

Responsible Sales and Marketing

Supporting Balanced and Active Lifestyles

Partnerships and Public Policy



Product Quiz

Nutritional Labeling

To make smart choices, consumers need to know what their food and drinks contain, and how this information relates to a healthy diet. Therefore, we are placing nutritional information on the front of packages in all of our territories to help consumers make quick, informed decisions about the products they choose and how much they consume.

During 2009, we introduced front-of-pack labels that clearly display the calorie content per serving for select products in the United States. In 2010, we will show the calorie content per beverage container, rather than per serving. Voluntary labeling is also now underway in Canada, starting with sparkling beverages. By 2011, we will begin implementing front-of-pack labels across all of North America. We took this initiative one step further in early 2010 when the beverage industry was the first to support First Lady Michelle Obama’s call for innovative industry initiatives as part of her “Let’s Move!” program (see Case Study).

In Europe, our nutrition labels show calorie content and key nutrients (sugar, fat, saturates, and salt content) through Guideline Daily Amounts (GDAs). We continue to explore new ways to equip consumers with clear and easy-to-use information.

We also provide supplemental information about our ingredients and nutrition on our pack labels to help consumers. Our energy drinks, for example, are not only labeled for caffeine content — as required by law — but also carry a statement that they are not suitable for children, pregnant women, or those sensitive to caffeine. Where our products contribute to the recommended targets for fruit and vegetable consumption, such as Capri Sun and Appletiser in Europe and V8 in North America, this information is highlighted on packages and brand websites along with other information about product ingredients and nutritional content.




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