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Product Portfolio/Balanced and Active Lifestyle Overview

Understanding Our Product Portfolio Challenges

Our Product Portfolio Strategy

Providing Choice

A Selection of New 2009 Products

Nutritional Labeling

School Beverage Guidelines Implementation

Responsible Sales and Marketing

Supporting Balanced and Active Lifestyles

Partnerships and Public Policy

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Product Portfolio/Balanced and Active Lifestyle Overview
Goal: Provide refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices
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CCE is committed to providing our consumers with clear nutritional information for our products.
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Product Portfolio/Balanced and Active Lifestyle Highlights:
- Developed clear key performance indicators (KPIs) to measure our portfolio
- Supported First Lady Michelle Obama’s “Let’s Move!” campaign by leading the beverage industry’s labeling initiative, Clear on Calories
- Reduced beverage calories in U.S. schools by 88 percent since 2006 through the School Beverage Guidelines
- Appointed our first Chief Medical Officer to establish a global health and wellness strategy for employees
We have always been committed to offering our customers and consumers the products they want and need. Since our company’s creation more than 20 years ago, our portfolio has evolved to offer more choice and more convenience. Today, the brands we manufacture and distribute reflect the changing needs of the consumers we serve across our territories.
We continue to support balanced and active lifestyles at local, national, and international levels through the product information we provide and the programs we endorse. In 2009, we strengthened our strategy, making us a natural partner for government agencies and other stakeholders who promote balanced diets and active lifestyles.
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