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Product Portfolio/Balanced and Active Lifestyle Overview

Understanding Our Product Portfolio Challenges

Our Product Portfolio Strategy

Providing Choice

A Selection of New 2009 Products

Nutritional Labeling

School Beverage Guidelines Implementation

Responsible Sales and Marketing

Supporting Balanced and Active Lifestyles

Partnerships and Public Policy



Product Quiz

Our Product Portfolio Strategy

Our strategy has four main components:

  • Providing Choice: We are working hard to continue to diversify our portfolio — seeking to offer the right beverage and package size for every occasion in a balanced and active lifestyle, and measuring our progress against key performance indicators (KPIs).
  • Nutritional Labeling: We label our products clearly to educate consumers about the ingredients and calories they are consuming.
  • Responsible Sales and Marketing: We are engaging with parents, nutritionists, and educators. We voluntarily limit the beverages and serving sizes available in schools. We are engaging with new partners, including the White House, to give clear caloric information to consumers.
  • Balanced and Active Lifestyles: We support programs that encourage and instill positive exercise and nutrition habits, especially in young people.




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