Understanding Our Product Portfolio Challenges

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Product Portfolio/Balanced and Active Lifestyle Overview

Understanding Our Product Portfolio Challenges

Our Product Portfolio Strategy

Providing Choice

A Selection of New 2009 Products

Nutritional Labeling

School Beverage Guidelines Implementation

Responsible Sales and Marketing

Supporting Balanced and Active Lifestyles

Partnerships and Public Policy

Understanding Our Product Portfolio Challenges

Due to the nature and structure of our business, there are several key issues that we must overcome to deliver our Commitment 2020 goal.

First, we must combat taxation threats. In 2009, the beverage industry faced significant taxation threats from legislators who believe that soft drinks are responsible for obesity. This challenge gave us the opportunity to respond and demonstrate that we are not part of the problem, but rather a key part of the solution. We firmly believe that when consumed responsibly our products do not contribute to this health issue. In 2009, we continued to improve the work we do to encourage healthy living by partnering with key policymakers and programs engaged in this debate.

Second is our limited control over the composition of our drinks. Because Coca-Cola Enterprises is a manufacturer and distributor of beverages owned by other companies, particularly The Coca-Cola Company, we ourselves do not develop the formulas for the drinks that we produce. While this gives us limited control over the nutritional content of our portfolio, by working with our customers and communities, we provide the brand owners with feedback on beverage sales and demands for new or enhanced products.

Third, because we do not own the brands, we carry out no direct brand-related marketing. Because speaking directly to consumers through marketing is a key platform to encourage balanced and active lifestyles, we choose to support healthy and active living programs for our employees, our customers, and the communities where we operate mainly through partnerships and programs.

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