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At Coca-Cola Enterprises, Corporate Responsibility and Sustainability (CRS) is a core part of our overall vision to become the best beverage sales and customer service company. CRS is a pillar of our Operating Framework and essential to achieving our vision. Our CRS efforts are focused on five key areas that align with our greatest impacts, our company’s strategic priorities, and the most pressing sustainability concerns of our core stakeholders. These five CRS focus areas were confirmed with Board members of the CRS Committee in 2007. We believe these are the key intersections where our business touches the world and where the world touches our business. Our five CRS focus areas are: Our CRS objectives are complementary to the eight focus areas in The Coca-Cola Company’s Live Positively platform. Commitment 2020… Coca-Cola Enterprises wants to be a CRS leader in the beverage industry. Therefore, we have developed Commitment 2020, a set of ambitious goals in each focus area that we will work to achieve by the year 2020. These goals were set during our CRS Environmental Summit in 2009, where we convened our top 250 senior leaders to work with experts and representatives from organizations such as the World Resources Institute and The Climate Group. Through extensive consultation and discussion, our key goals and a roadmap of actions necessary to achieve them were confirmed. Throughout 2009, our focus area workstreams have refined our roadmap, identified internal short- and mid-term goals for our journey, and allocated the resources we need. In two instances we have made changes to our original Commitment 2020 goals to meet stakeholder expectations. These changes involved rephrasing our Water Stewardship goal to include specific mention of “replenishment” and renaming our Product Portfolio focus area to Product Portfolio/Balanced and Active Lifestyle. This renaming is the result of our increased focus on achieving the right balance between calorie consumption and physical activity. During 2009, CCE consolidated its commitment to CRS and provided resources to ensure we will achieve the goals we have set. At a time when many companies reduced expenditure on environmentally and socially responsible activities, we increased our investment, designating $33 million in capital projects for our environmental focus areas alone. We also designated additional capital for other CRS projects over the next three years. …and Beyond We want to ensure that Commitment 2020 continues to strengthen our CRS leadership position; therefore, before the end of 2009 we began to benchmark our goals and worked to understand the future issues we must address. In conjunction with Coca-Cola Great Britain, we tested the materiality of our five focus areas for our business in Great Britain. The analysis showed that they broadly remained our key areas of impact and focus, but that we need to deepen our work beyond the boundaries of our own operations. This aligns with the findings of our carbon and water footprinting work and stakeholder feedback. In 2010, we have begun to work with our suppliers and customers to ensure we address these wider value-chain environmental impacts as part of Commitment 2020. |