CRS in Action

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Commitment 2020

About This CRS Report

A Message from Our Chairman and CEO

Our Business at a Glance

Corporate Responsibility and Sustainability at CCE

Online Resources

CRS in Action

70,000+ employees » 400+ facilities » 8 countries » 2 continents » 1 week »

Our first-ever global CRS in Action Week was designed to communicate our CRS story, commitments, and goals to all of our employees across our territories in North America and Europe. We wanted to educate employees about our business, our brands, and our CRS commitments; to inspire them to make sustainability a way of life at work and home; and to motivate them to tell our CRS story.

The week consisted of environmental and social events, programs, and campaigns that were organized locally, regionally, and globally. In addition to the countless service projects that were executed in our territories (see "CRS in Action Highlights"), highlights included the following first-ever global events:

Our Virtual Town Hall from our Bellevue, Washington, facility was broadcast to the majority of our facilities in North America and Europe. Our Chairman and CEO, John Brock, articulated our CRS vision and engaged directly with employees by answering their questions and clarifying our CRS priorities.
A Virtual Facility Tour highlighted the sustainable ways we manage energy, water, and waste in our facilities and was streamed live to environmental members of the media, who were able to ask our leadership team, including Chairman and CEO John Brock, live follow-up questions.
A Carbon Challenge, with help from the Carbon Trust, engaged seven CCE employees in the EU in an effort to measure and reduce their individual carbon footprint for four weeks. The participants blogged about their experiences and shared tips on how to live a more sustainable life.


	CRS in Action

Overall, CRS in Action Week successfully engaged our employees and communicated our CRS goals. Our post-event survey showed:

87 percent of employees knew more about CCE’s CRS efforts as a result of CRS in Action Week
90 percent of employees felt proud to work for CCE because of our CRS commitments
81 percent of employees better understood how to become involved in CCE’s CRS efforts and work toward our Commitment 2020 goals

This high level of engagement was reinforced by the results of our 2009 Global Employee Engagement Survey, which showed CRS to be the second greatest driver of employee engagement at CCE.

I’m proud to be associated with a company whose forward-moving focus and responsibility toward our environment are so strong. Being able to participate in CRS with this company has made me so proud to be an employee.

—SURVEY COMMENT FROM A CCE EMPLOYEE

CRS IN ACTION HIGHLIGHTS
» September 28 to October 2, 2009

– Click on the thumbnails to view all images –

Los Angeles, California:
Ninety CCE employees gathered for an afternoon and collected approximately 6,000 lbs of trash and debris from the gutters along Central Avenue to prevent contamination of the local waterways.

Park City, Illinois:
Our Park City employees assisted in retrofitting 300 syrup containers into rain barrels, which were presented to local schools at a water stewardship and education event.

Wakefield, Great Britain:
Community leaders helped us celebrate our Wakefield plant’s 20th anniversary and the opening of a new area of the facility that will produce pre-forms, which are blown into PET bottles on-site. This will reduce delivery miles by 135,000 each year, helping to cut carbon emissions.

Dallas, Texas:
Partnering with Keep Dallas Beautiful on exterior beautification projects of homes and landscaping in the Sunny Acres Community, CCE employees volunteered a total of 320 hours to improve the area.

Toronto, Canada:
CCE employees helped to serve a Thanksgiving lunch for nearly 200 local Boys & Girls Club members and their families. They prepared food, set up, and served the meal before touring the facility to learn more about the Boys & Girls Clubs of Canada.

Paris, France:
A roundtable discussion on sustainability included special guests Pascal Husting, President of Greenpeace, France, and Bettina Laville, Honorary Chair, Comité 21. Additionally, 500 employees took part in recycling and clean-up events in Paris, Bordeaux, Marseilles, and Dunkerque.

Miami, Florida:
Employees enhanced a local community garden that grows fresh vegetables for residents of Miami’s Overtown neighborhood in partnership with Roots In the City, Inc., a local community-based organization dedicated to the beautification of Miami’s inner city.

New York, New York:
More than 120 employees from our metro New York facilities volunteered to clean, weed, and plant 1,000 native grasses, bushes, and shrubs at five parks throughout the New York boroughs as part of the Million Trees NYC Tree Restoration project.

For more information about how Coca-Cola Enterprises is putting CRS in Action, follow us on Twitter, become a fan of our Facebook page, and visit our YouTube channel.

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