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Commitment 2020
About This CRS Report
A Message from Our Chairman and CEO
Our Business at a Glance
Corporate Responsibility and Sustainability at CCE
CRS Governance
CRS in Action

 A Message from Our Chairman and CEO

 
In February 2009, we announced Commitment 2020 — a set of ambitious, measurable goals for each of our five strategic CRS focus areas that we are working hard to achieve. We have made solid progress: We were proud to be designated as the Food and Beverage Industry leader in Newsweek magazine’s first-ever Green Rankings in September. In October, we launched our first-ever global CRS in Action Week — engaging and involving our 70,000 employees, our customers, and external stakeholders to help build sustainable communities. I participated in restoring nature trails near Seattle, Washington, and it was an honor to work shoulder to shoulder with community leaders and our associates to improve the nature preserve.

One year closer to 2020, our progress toward each goal is clear. With the guidance of our CRS Advisory Council and CRS Committee of the Board of Directors, we have made progress in the following areas:

energy iconDecreased our carbon footprint by 700,000 metric tons of CO2e from 2007. Although some of this comes from rationalization of our data, much comes from the work we have undertaken to improve the energy efficiency of our operations.

water iconContinued to be one of the most efficient water users in the global Coca-Cola system, reducing our water use ratio from 1.73 to 1.67 liters of water used to make one liter of product.

packaging iconAchieved an average recycling rate of more than 90 percent at our facilities globally in just three years. This is an outstanding improvement and one that reaps both environmental and financial rewards for our business and our communities.

product iconExpanded our product portfolio with a wider range of package sizes — such as our 90-calorie mini can — and more innovative no- and low-calorie beverages such as vitaminwater zero and POWERADE ZERO. In early 2010, as part of the American Beverage Association’s “Clear on Calories” initiative, we joined U.S. First Lady Michelle Obama’s “Let’s Move!” campaign to combat childhood obesity. This means that in the United States we will provide calorie labeling on all of our vending and fountain equipment; in Europe, we continue to provide clear nutritional labels indicating calories and key nutrients as a proportion of a Guideline Daily Amount (GDA).

diversity iconLaunched a new suite of policies and benefits, and made Human Resources (HR) more accessible through an online HR portal in a year when most companies reduced their spending in HR.

We have made significant strides, but we know there remains much to do. As a result, the Board of Directors has committed to invest significant capital in CRS-related projects that will allow us to make steady progress toward Commitment 2020. However, we will only reach our goals with the help of our stakeholders. We remain a committed signatory of the UN Global Compact and its CEO Water Mandate and are guided by their principles. We have also developed key partnerships with non-governmental organizations (NGOs), academics, public policymakers, and others who are helping us to find solutions to some of the challenges we continue to face in our territories, from the increasing health-related issues to other emerging environmental and social concerns.

While our commitment to CRS remains steadfast, the future shape of CRS at CCE is likely to change. In February 2010, we announced a transaction with The Coca-Cola Company (TCCC) to strengthen the North American Coca-Cola system and expand Coca-Cola Enterprises’ (CCE) European footprint. TCCC will acquire our North American operations and integrate them with the majority of their North American operations, through a new subsidiary of TCCC called Coca-Cola Refreshments (CCR). In Europe, CCE is expanding its geographic footprint by acquiring TCCC’s bottling operations in Norway and Sweden. I believe these changes create an opportunity for further sustainability momentum in North America and to support The Coca-Cola Company’s global Live Positively platform. They also present CCE with a chance to review our CRS goals and targets to ensure that they fully meet the demands of our stakeholders in Europe.

As we enter the next chapter of Coca-Cola’s history, we remain clear on our commitment to Corporate Responsibility and Sustainability. We look forward to continuing our CRS journey with you.

Sincerely,

John Brock Signature
John F. Brock
Chairman and CEO
Coca-Cola Enterprises Inc.




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