NGOs and Public-Private Partnerships

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Stakeholder Engagement

NGOs and Public-Private Partnerships

Our Communities

Public Policymakers

Our Shareowners

Online Resources

Our Stakeholders

NGOs and Public-Private Partnerships
As our CRS programs grow in complexity and scope, we work with NGOs, think tanks, and other expert organizations that are able to help us better understand and address the impacts of our operations and our broader value chain. We have broad global partnerships or memberships with certain organizations such as the UN Global Compact, World Wildlife Fund (WWF) (through The Coca-Cola Company’s partnership), and the International Business Leaders Forum, of which our Chairman and CEO, John Brock, is a member of the Americas International Advisory Council. We also collaborate with a variety of leading NGOs in each of our environmental focus areas.

To ensure that our goal for water stewardship continues to put us on a path to leadership, we worked closely with the World Resources Institute (WRI), World Wildlife Fund (WWF), The Nature Conservancy (TNC), and local groups to implement replenishment projects. We also worked with the University of Twente in the Netherlands and the Water Footprint Network to calculate our first product water footprint (see "Our Water Footprint"). For energy conservation guidance, we remained in close dialogue with ADEME in France and the Carbon Trust, which helped us set up and verify our CRS in Action Week Carbon Challenge. We also worked toward establishing a baseline and goal with the EPA Climate Leaders program. We have worked with several key NGOs to enhance our recycling programs, in particular RecycleBank, and have also been recognized by Keep America Beautiful for our waste reduction and recycling initiatives. In Europe we continue to work with Fost Plus, the Waste and Resources Action Programme (WRAP), and Eco-Emballages on packaging-related issues.

Case Study

Stakeholder Water Roundtable

In early 2010 we convened our first roundtable on water sustainability. We invited a range of subject matter experts: academics, NGOs, representatives from The Coca-Cola Company, government officials, and consultants specializing in water issues. Our goal was to better understand the definition of corporate leadership on water challenges and hear attendees’ views on two key water sustainability issues: efficiency and replenishment. We heard that leadership in water stewardship would involve working to reduce the impacts in our supply chain as well as focusing on efficiency in our operations. We learned that we should prioritize our water initiatives by location and base our location choices on risk and scarcity issues; community, social, and environmental impacts; and water quality and quantity impacts. Ultimately, we were told, it should be our goal to link these issues to other issues such as climate change and agriculture. Over time, CCE’s approach must evolve from one of ”doing no harm” to “creating positive impacts” and actively helping to solve water-sustainability challenges. We will revise our water stewardship and replenishment strategy based on these recommendations in 2010.

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