Our Communities

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Stakeholder Engagement

NGOs and Public-Private Partnerships

Our Communities

Public Policymakers

Our Shareowners

Online Resources

Our Stakeholders

Our Communities
Although we are an international business, many of our facilities have long histories as smaller independent bottling companies with deep roots in their local communities. We endeavor to maintain these strong community connections by responding to local needs and concerns. Last year in Europe we launched a series of advertisements making this point and stressing our pride in operating in these communities (see Case Study).

Working with NGOs and government agencies, we support a range of community initiatives with a particular emphasis on our five CRS focus areas. Typically, programs include watershed protection and replenishment, recycling and anti-littering initiatives, and balanced and active lifestyle programs, as well as programs that promote equal opportunities.

Our voluntary contributions to communities in 2009 totaled $14.9 million, despite the economic downturn. This figure includes charitable, in-kind, and monetary contributions, community programs, and product donations.

Our core business activities also allow us to generate significant economic benefits for our communities. In 2009, we employed around 70,000 people, paying salaries and benefits of $5 billion; however, our business supports many more jobs throughout our value chain. In 2009 we paid in excess of $1.5 billion in taxes to national, provincial, state, and local governments. Additional taxes were generated by employee income, sales, customs duties, municipal charges, packaging recovery fees, rates, and levies.

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