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Stakeholder Engagement
NGOs and Public-Private Partnerships
Employees
Our Suppliers
Customers
Consumers
Our Communities
Public Policymakers
Our Shareowners
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Our Stakeholders
Employees
According to our 2009 employee engagement survey, CRS is now the second most important driver of engagement at CCE. Our CRS efforts play a key role in making our employees feel involved, committed, and satisfied at work.
In 2009, we worked to communicate our CRS strategies and activities to employees in new ways; our goal was to involve them in implementing our commitments, telling our story, and making sustainability a way of life at work and at home. The most fundamental of these was our hands-on CRS in Action Week, our single biggest employee engagement initiative to date, engaging more than 70,000 employees across all our territories in community activities and educational events supporting our five focus areas. At the end of the week, 90 percent of employees surveyed said that our efforts made them proud to work for CCE. As part of CRS in Action Week, CCE introduced Everyday Heroes, a campaign that recognizes employees who go above and beyond to make CRS a part of their everyday lives. CCE Everyday Heroes inspire innovation throughout our company by saving money and resources, creating a diverse and inclusive culture, and advocating for our brands. We had 16 Everyday Heroes across our territories in 2009.
We are also communicating our CRS efforts to employees through our employee magazine and our intranet. Following our CRS Summit in February, our employee magazine, Unite, ran a series of issues throughout 2009 based entirely on our five CRS focus areas. Our intranet is a repository of CRS-related information and includes daily stories highlighting our CRS work and achievements. In addition, in 2009 the majority of our Executive Leadership Team began blogging and video messaging on our intranet, which provided another way to incorporate CRS messages, where relevant, in employee communications. However, because we realize that not all employees have access to computers, we are introducing digital signage throughout our territories in 2010. This project will give us the ability to ensure that CRS updates reach employees who do not have easy computer access at work.
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