Stakeholder Engagement

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Stakeholder Engagement

NGOs and Public-Private Partnerships

Our Communities

Public Policymakers

Our Shareowners

Online Resources

Stakeholder Engagement

To achieve our Commitment 2020 goals, we must draw on the guidance and support of our stakeholders. By listening to their concerns and collaborating with them, we address priority issues for our business while also contributing to our broader sustainability goals.

During 2009, we continued to develop our relationships with our stakeholders. By communicating with external experts, thought leaders, nongovernmental organizations (NGOs), and customers, we formed new relationships and gained valuable perspective.

In particular, we developed innovative ways to engage and gather feedback. New digital and technological advances are creating communication opportunities for us. We focused specifically on the social media space by launching Facebook and Twitter pages to keep interested stakeholders informed about our day-to-day corporate responsibility and sustainability (CRS) initiatives. We also launched a new corporate CRS website, crs.cokecce.com, which contains all of our most up-to-date CRS information. To further embed technology into the way we conduct business, we entered into a partnership with Cisco and installed their telepresence technology in our main offices around the world. This technology allows us to have virtual “face-to-face” meetings both internally and with stakeholders, reducing our air travel.

Our Chairman and Chief Executive Officer, John Brock, launched CRS in Action Week with our first-ever global Virtual Town Hall meeting. Connecting our leadership with employees throughout our territories, the broadcast articulated our CRS vision and allowed for real-time questions and interaction. Mr. Brock and other members of our senior leadership team also engaged directly with CRS opinion leaders, environmental bloggers, and journalists during a live Q&A session as part of our first virtual facility tour.

In-person meetings continue to be fundamental to our approach to engagement. In Canada, we held our second Sustainability Roundtable in the months leading up to the Vancouver 2010 Winter Olympics. Hosted by John Brock, the forum was attended by more than 50 representatives from government agencies, NGOs, and businesses. Participants discussed challenges and best practices in water stewardship, climate protection, and sustainable packaging and recycling. In Great Britain, 200 external stakeholders, including local politicians, NGOs, and community organizations, joined us to hear about our future business plans and our sustainability commitments. In 2010, we will continue to hold similar events to hear stakeholder views on specific issues. The Water Roundtable (see “Case Study”) is our first example.

We are integrating CRS into existing processes with other stakeholder groups. This work includes joint business planning with customers, supplier relationship management, and shareowner communications.

Stakeholder engagement activities

Stakeholder Group	How We Engage with Them on CRS
NGOs	Roundtable sessions, listening tours, strategic partnerships, Board memberships, Internet-based engagement
Employees	Employee engagement surveys, focus groups, newsletters, intranet, community volunteering days, CRS in Action Week
Suppliers	Supplier Guiding Principles program, work on carbon and water footprinting
Customers	Dedicated customer management teams
Consumers	Consumer research, responses from consumers, satisfaction surveys, focus groups (through The Coca-Cola Company)
Governments and regulatory bodies	Briefings, meetings, regulatory filings
Local communities and civic organizations	Community engagement programs, volunteer days, facility tours, CRS in Action Week, local replenishment projects
Investors, shareowners, and analysts	Annual Report and CRS Report, quarterly conference calls, shareowner meetings
The Coca-Cola Company	Top-to-top Coca-Cola bottler meetings and regular contact at all levels within the organization
The media	Press releases, new forms of digital media such as Facebook and Twitter

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