Partnerships and Public Policy

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Commitment 2020 About This CRS Report A Message from Our Chairman and CEO Our Business at a Glance Corporate Responsibility and Sustainability at CCE CRS Governance CRS in Action

Energy Conservation/Climate Change Overview Understanding Climate Risks Our Energy Conservation/Climate Change Strategy Reducing Our Core Emissions Our Carbon Footprint Our Product Footprints Reducing Emissions from Our Sales and Marketing Equipment Partnerships and Public Policy

Water Stewardship Overview Understanding Our Water Risks Our Water Stewardship Strategy Reducing Our Water Use and Improving Our Efficiency Our Water Footprint Recycling, Reclaiming, and Responsible Treatment Protecting and Replenishing Our Watersheds Partnerships and Public Policy

Sustainable Packaging/Recycling Overview Understanding Our Packaging Challenges Our Sustainable Packaging/Recycling Strategy Reducing Our Packaging Reusing Materials and Increasing Recycled Content Developing Renewable Resources Recycling at Our Facilities Effective Recovery and Consumer Recycling Partnerships and Public Policy

Product Portfolio/Balanced and Active Lifestyle Overview Understanding Our Product Portfolio Challenges Our Product Portfolio Strategy Providing Choice A Selection of New 2009 Products Nutritional Labeling School Beverage Guidelines Implementation Responsible Sales and Marketing Supporting Balanced and Active Lifestyles Partnerships and Public Policy

Diverse and Inclusive Culture Overview Understanding Our Diverse and Inclusive Culture Challenges Our Diverse and Inclusive Culture Strategy Measuring Diversity Building Our Diversity and Inclusion Infrastructure Recruitment Retention and Promotion Safety Providing Equal Opportunities Partnerships and Public Policy

Stakeholder Engagement NGOs and Public-Private Partnerships Employees Our Suppliers Customers Consumers Our Communities Public Policymakers Our Shareowners

Water Stewardship Overview

Understanding Our Water Risks

Our Water Stewardship Strategy

Reducing Our Water Use and Improving Our Efficiency

Our Water Footprint

Recycling, Reclaiming, and Responsible Treatment

Protecting and Replenishing Our Watersheds

Partnerships and Public Policy

Partnerships and Public Policy

COLLECTIVE ACTION, PUBLIC POLICY, SUPPLY CHAIN AND WATERSHED

We have developed our water stewardship goals, programs, and methodologies to measure our progress by working closely with NGOs such as the World Resources Institute (WRI), the World Wildlife Fund (WWF), and The Nature Conservancy. We also participate in industry alliances and public-private partnerships, which in turn drive policy and best practices.

In general, CCE supports legislation that contributes to water sustainability in our territories and that balances the needs of water users and ecosystems; however, we will not support legislation that unfairly penalizes the beverage industry, such as the federal Clean Water Trust Fund proposed in the U.S. last year. The soft drink industry represents only 1 percent of U.S. water use, but according to this proposal our industry would be taxed to contribute 50 percent of the Fund, making this current proposal inequitable.

As an example of our work to support good water stewardship through informed policy decisions, we presented our water goals and practices to the 2009 Bipartisan Congressional Water Caucus. This presentation informed U.S. policymakers on the issues we face and the approach we are taking to make a difference.

At both local and national levels, we are sharing knowledge and participating in the debates about sustainable water management. At an industry level, we submit data for water-efficiency benchmarking and best-practice sharing to the Beverage Industry Environmental Roundtable (BIER) and are represented by BIER in Congress where appropriate. On our behalf, they contributed to the development of the U.S. National Water Research and Development Initiative Act of 2009, which will coordinate an approach to water research and development to help U.S. communities facing water shortages. In Great Britain, we led the establishment of a pledge known as the Federation House Commitment, or “20 by 20,” which asks the food and beverage industry to reduce its water use by 20 percent by 2020.

At an international level, we are implementing the principles of the United Nations’ CEO Water Mandate. As a signatory, we must not only address our direct water use, but also help to improve water management in our supply chain. In 2009, we measured our supply-chain water use for the first time in our pilot water-footprint study (see "Our Water Footprint").

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