News & Events

Thursday 05 May, 2016

Global goals – why we need to tell everyone: customers, suppliers, colleagues, friends and family!

Click here to open our infographic.

I challenge anyone to watch the Global Goals “We the People” video and not want to share it far and wide. That’s exactly what I pledged to do when I saw it for the first time. First step, share it with as many of my colleagues at Coca-Cola Enterprises (CCE) as possible. Second step, ensure we all understand the significance of the goals and what we as a business can do to support them. 

The Global Goals were introduced to the world in September 2015, yet many people have still not heard of them. We want that to change.

The success of the Global Goals (also known as the Sustainable Development Goals or SDGs) will depend on everyone understanding what they are, what they aim to achieve and their relevance to their own organisation or business. And the level of ambition is huge.

What are the SDGs?

The Global Goals represent probably the biggest set of BHAGs (Big Hairy Audacious Goals) that the world has ever seen. A 17-point plan to end poverty, halt climate change and fight injustice and inequality by 2030. Put simply, a step-change for our planet and the biggest attempt in the history of the human race to make the world a better place.

It’s a plan which 193 governments have agreed, a plan that the world wants and needs and a plan backed by leading global organisations and the wider business community. It’s a to-do-list for the planet that will only be achieved if everyone plays their part – and the business community has a critical role to play.

The Role of Business

Of course the SDG’s build on the Millennium Development Goals (MDGs) and we shouldn’t forget that the MDG’s delivered significant progress. Since the turn of the Century extreme poverty has halved, 43 million more children go to school, HIV infections have gone down by 40 and over 2 billion more people now have access to clean drinking water. It shows what can be achieved.

Whilst the MDG’s were focused on the developing world, the Global Goals have a global focus - including economic, environmental and social issues. PwC recently described the Global Goals as a “game-changer for the planet” – but only if business seizes the opportunity to engage. As Ban Ki-moon, Secretary-General at the UN, outlines: “Companies can contribute through their core activities, and we ask companies everywhere to assess their impact, set ambitious goals and communicate transparently about the results.”

Introducing the Global Goals at CCE

At CCE we have our own Sustainability Plan - seven focus areas, 34 targets and a 2020 time horizon.  The Global Goals represent a Sustainability Plan at an entirely different scale – 17 goals, 150 targets, and a 15-year time horizon for the entire planet. 

Earlier this year I had the opportunity to run a workshop introducing the Global Goals to 100 of the most senior leaders across CCE’s supply chain business – including those who lead our manufacturing, procurement, logistics and cold drinks equipment operations.

While I always knew the workshop alone wouldn’t change the world, it did just what we intended it to do: Introduced the Global Goals and began a process of building awareness and internal engagement.

Internally, the feedback has been positive. We’ve received many subsequent requests for multiple copies of an internally-produced Global Goals postcard that people can use with their own teams. 

As an output from the workshop we’ve recently developed an infographic to demonstrate the strong alignment that already exists between CCE’s own Sustainability Plan and the Global Goals. Another small step in building awareness.

So now that I’ve started to make inroads internally, I want to encourage everyone in our external network to talk about the Global Goals. Share them with colleagues, suppliers, customers and partners. We have much more to do in the future, but awareness is a good start. #Tell Everyone.



Joe Franses

Corporate Responsibility and Sustainability Director

Joe is Director of Corporate Responsibility & Sustainability at Coca-Cola Enterprises (CCE). His role is to continually evolve CCE’s sustainability strategy and to advise CCE on how to put sustainability at the heart of day to day business. You can also follow him on Twitter at @JoeFranses

comments powered by Disqus
Back to top