News & Events

Wednesday 11 May, 2016

Reflections on a 10-year journey in sustainability

John Brock, Chairman and Chief Executive Officer at Coca-Cola Enterprises, discusses the launch of this year’s Corporate Responsibility & Sustainability report.

Today, I am delighted to announce the publication of our 11th annual Corporate Responsibility & Sustainability (CRS) report. As I read it, I could not be more proud of what we have achieved in both the past year, and the past decade. And I am certain this has been possible because of the collaboration between our stakeholders, customers and employees.

When we started our sustainability journey in 2006 very few companies, including CCE, had adopted measurable sustainability targets. Now – 10 years on – we have a well-established sustainability plan with stretch goals designed to address business-critical social and environmental issues.

Throughout our 10-year journey, we have worked closely with our stakeholders to evolve our targets, reflecting not just the progress we’ve made, but also to ensure that we continue to meet their expectations. They have challenged us to go further, and we’ve listened carefully.

2015 has been a huge step forward in that journey.  We became a signatory to the RE100 – committing to source 100 per cent of our electricity from renewable sources by 2020.  We confirmed that our carbon reduction targets are aligned to climate science.  We launched a series of roundtables with the Financial Times to bring senior figures together to share best practice and ideas on a variety of sustainability topics. And as a result of the dedication of our colleagues and the partnership with our stakeholders, we were listed on the Dow Jones Sustainability World Index for the first time.

Wellbeing is a central pillar of our sustainability efforts.  We are committed to playing our part in addressing obesity and that’s why in 2015 we announced our commitment to reduce calories per litre across our portfolio by 10 percent by 2020. This pledge extends to providing a wide choice of products, driving awareness of our no- or low-calorie options, and providing clear and transparent information on our products.

As we reflect on our successes over the past 10 years, we also look ahead to continuing direct engagement with our key stakeholders on issues such as climate change and water stewardship. We know we cannot achieve our goals on our own and will seek further stakeholder engagement and new partnerships for collaboration.

CCE has an important role to play in promoting sustainability across the beverage industry and our value chain. Our CRS report reinforces our commitment to being a sustainability leader in our sector.

It is clear that sustainability is not something which can be seen as separate to business strategy, or as optional. We must continue making long-term sustainable decisions, which support wider society and the environment in partnership with our customers, our employees and our shareowners. We look forward to hearing you feedback on our 2016 report and hope you will be a part of the next step in our sustainability journey.





John Brock

Chairman and CEO

John Brock assumed the role of President and Chief Executive Officer of Coca-Cola Enterprises (CCE) in 2006, and was appointed Chairman in April 2008.

John began his career with Procter & Gamble and later joined Cadbury Schweppes. During his tenure with Cadbury Schweppes, John held the positions of President of Cadbury’s international beverage division; President of their European beverages business; and president of North American beverages which included Dr. Pepper/Seven Up.

In 2000, he was named Chief Operating Officer of Cadbury Schweppes, plc in London.  From 2003 to 2006, John was CEO of InBev, the world’s largest brewer by volume, in Belgium. He is a member of the Beverage World Hall of Fame and was named Beverage Industry’s Executive of the Year in 2000.


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