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Friday 20 September, 2013

Infineo opening in Burgundy: First educational centre in France about the circular economy of packaging

Infineo, is an initiative by Coca-Cola Enterprises which will open its doors on the 18th October at APPE’s industrial site in Sainte-Marie La Blanche (Burgundy, France). More than 5,000 students a year from schools, high school and university will be able to learn about the challenges of the circular economy of packaging. The aim is to encourage visitors to sort their waste out, and to explain the process of recycling.

An educational centre to encourage young people to recycle

Infineo is a unique educational space in France, with content designed in partnership with Eco-Emballages. The centre is dedicated to the recycling of all materials (plastic, paper, cardboard, glass, steel and aluminum) and offers visitors an interactive and visual experience. The centre is set out in 3 parts: giving an overview of the challenges of the transition from linear to circular economy; a tour of the APPE factory (bottle-to-bottle recycling); and fun quizzes to learn more about the second life of packaging.

The centre aims to change recycling behaviours and increase awareness, with the first visits scheduled for November.

A major investment to develop the circular economy of packaging

As part of the joint venture, an investment of 8.7 million euros has been made. With the opening of Infineo, Coca-Cola Enterprises finalises an industrial project on the site of APPE, which should increase the production capacity of food-grade recycled PET by 70%.

After six months of construction of a new production line, this project will strengthen the supply chain of food-grade recycled PET in the long-term. The project aims to recycle the equivalent of 600 million PET bottles.

The recycling program is part of an overall strategy to reduce the carbon emissions produced by drinks by 1/3

Coca-Cola Enterprises is committed to reduce the carbon footprint of its drinks by one third by 2020. It has already reduced the weight of all its packaging formats (plastic bottles and cans) between 10% and 30% over the past 10 years. Other levers for action include increasing the amount of recycled materials in our packaging, reducing energy consumption across its five factories in France, optimizing the transport of its products and improve its cold rink equipment (to install energy management systems).


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