News & Events

Thursday 12 March, 2015

Jo-Wilfried Tsonga revealed as new ambassador for Capri-Sun

We’re proud to announce our new partnership with French tennis star Jo-Wilfried Tsonga as Ambassador for Capri-Sun in France for the 2015/2016 season.

Jo-Wilfried Tsonga will feature in new innovative marketing campaigns, relayed in outlets across France and digitally. In March, people will be able to win tennis training sessions with Jo-Wilfried Tsonga through a Capri-Sun competition. The tennis player will also offer advice to parents and children via Capri-Sun’s Facebook page on active and healthy lifestyles. Finally, on Father's Day and Mother's Day, parents will be invited to submit their own tips to try to win their children a birthday party with Tsonga himself. 

“Capri-Sun is growing quickly. By partnering with Jo-Wilfried Tsonga, the brand will capitalize on the popularity of tennis – which is the second favourite sport of the French – to promote an active and healthy lifestyle" explained Ilan Ouanounou, Vice President Sales and Marketing for CCE France. 

Jo-Wilfried Tsonga commented: "Playing sports is very important for children. I have had the chance to play sports since I was little and I think it helped me to set goals and work hard. Today, I want to encourage all children to do a lot of sport; it allows them to develop their personality but also to forge friendships that last. That’s why I am delighted to be the Ambassador for Capri-Sun!"

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