News & Events

Monday 01 February, 2016


Meet 13-year-old Gerson, our boss for a day in the Netherlands

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On 28 January in the Netherlands, 100 young people from all over the country took over the position of  a boss, CEO, director, mayor or chief editor for a day, as part of JINC’s ‘Boss of Tomorrow’ campaign. At Coca-Cola Enterprises (CCE), Gerson, a 13-year-old student, took over the position of Country Director from our colleague Jaap Wassink.

After a first meeting to prepare the take-over several weeks ago, Gerson came back last Thursday and was ready to take full responsibilities for his new job. Gerson was picked up by Jaap in the morning and their first stop was the local radio station. After the live interview, Jaap and Gerson drove to the office where Jaap showed him around and introduced him to his colleagues. Around 10am, Gerson started working on his assignment for that day, from Jaap’s office. He had to design a new product and present it to the management team during lunch. The day ended at the Bosses of Tomorrow conference, where all the bosses of today and tomorrow gathered.

Gerson learnt a lot: “My mother warns me for the consequences if I do not do my best and this day showed me how I can be successful in the future. It is good that Jaap highlighted that.” Jaap gave good advice to him: “When you aspire to be a “boss”, it is important that you are in the game, instead of just watching. If you are not in the game, you’ll never get the chance to win.”

This is the second year of JINC’s ‘Boss of Tomorrow’ campaign and it has proven to be a success. JINC is a non-profit organisation that gives young people from eight- to 16-years-old the opportunity to experience what the labour market has to offer and what skills they need for specific jobs. JINC’s projects reach more than 25,000 students annually and work with over 800 companies and organisations – including CCE – who make their employees available as volunteers, for example as trainers or as coaches.

The initiative aims at raising awareness about youth unemployment. With a positive message JINC, CCE and all participating companies want to show the necessity of supporting young people in their personal and professional development.

Daniël Roos, Director of JINC, explained why it is a great opportunity: “During JINC’s ‘Boss of Tomorrow’ campaign, hundreds of children will experience what it is like to be the boss. They will gain valuable contacts and see how a company works from the inside, an experience they will not forget anytime soon. It is a ‘super internship’ during which the bosses of the Netherlands can show how important it is to invest in the talent of tomorrow.”

CCE has been supporting JINC since 2013 as part of our wider commitment to support young people. Each year, about 40 of our employees volunteer for JINC by training students on job applications and interview techniques.

For more information about JINC, visit their website.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

After a first meeting to prepare the take-over several weeks ago, Gerson came back last Thursday and was ready to take full responsibilities of his new job. Gerson was picked up by Jaap in the morning and their first stop was the local radio station. After the live interview, Jaap and Gerson drove to the office where Jaap showed him around and introduced him to his colleagues. Around 10.00 am, Gerson started working on his assignment for that day, from Jaap’s office. He had to design a new product and present it to the management team during lunch. The day ended at the Bosses of Tomorrow conference, where all the bosses of today and tomorrow gathered.

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