News & Events

Wednesday 03 February, 2016

The Real Business Challenge returns for the 12th year running and raises awareness on litter

The Real Business Challenge returns in Great Britain for the 12th year running. Our national enterprise competition is celebrating its most successful year yet, with over 870 secondary schools across 11 regions competing in a series of challenges which put students’ business skills and creativity to the test.

The competition will see student teams tasked with designing a litter awareness campaign which encourages members of the public in their local area not to litter. To support the challenge, we are this year partnering with a number of industry campaign groups including Keep Scotland Beautiful, Keep Wales Tidy, Hubbub and Clean Up Britain (CLUB). Representatives from these and other bodies will be on hand during the competition’s regional and grand final stages, dispensing expert advice to the students.

The Real Business Challenge aims to inspire and educate young people, giving them the opportunity to participate in hands-on activities designed to develop the skills they need to have a competitive edge in the job market. Growing from strength to strength, the number of schools entering the competition has almost tripled over the past four years, with the competition now reaching close to 89,000 students.

Regional, Wales and Scotland finals will run between 28th January and 11th February, to determine which teams go through to the Grand Final in London on 16th March. Grand finalists will also participate in a Parliamentary Reception at the House of Commons, where they will present their litter campaign ideas.

The Real Business Challenge is part of our commitment to support the skills development and learning needs of 250,000 young people each year by 2020. Since 2011, we've invested more than $11 million in building our Education Centers program, which offers students aged 12-25 the opportunity to learn about modern manufacturing and the working environment. In 2015, 135,000 young people were reached through our local partnerships and education centres.

Gina Solimeno, ‎Education Programme Manager at Coca-Cola Enterprises GB, said: “The Real Business Challenge continues to go from strength to strength, and we are proud to help give young people vital ‘hands-on’ business experience through this programme. Education forms an important part of our Corporate Responsibility and Sustainability commitments and we have worked hard to develop an initiative for students to increase employability and practice a wide range of business skills.”

Derek Robertson, chief executive, Keep Scotland Beautiful, said: “Keep Scotland Beautiful works hard to empower young learners to take action and become advocates for a sustainable world. Through programmes such as this, we know that young people will gain an understanding of environmental and sustainability issues in a global and local context. This connects young people across education, business, civic society and community contexts, mobilises youth action and decision making, and supports the formation of key skills for living, learning and working in a complex and changing world.”

Trewin Restorick, founder and chief executive, Hubbub, said: “It is a fantastic way for young people to gain skills, build confidence and create new solutions for a problem that impacts upon homes, communities and businesses across the UK.” 

Fore more information, click here.


Back to top