News & Events

Tuesday 26 January, 2016


Warming up for the Youth Olympic Games in Norway

On 12th February, the second edition of the Youth Olympic Winter Games will kick off in Norway. Coca-Cola is a sponsor of the games as well as the Presenting Partner of the Torch Tour. In January and February, we are travelling all over Norway with the Olympic Flame, to celebrate youth sports, search for our very first Olympic Snapchat reporter and bring some Coke magic to sports fans.

The Torch Tour is all about giving a platform to young enthusiasts who know how to motivate other young people to be active. The Youth Olympic Torch Tour will consist of 21 events – one in each county of Norway.

The last stop of the tour will be on the 12th of February in Lillehammer, on the day of the opening ceremony for the Games.

During 10 days, 1,100 young athletes aged 15 to 18, from 70 nations will compete in 70 events. And we will be there too! During the Games, a fun and creative young person will have the opportunity to be our official Coca-Cola host, reporting live from our social media channels.

And remember that the Youth Olympic Games is not only about winning. Learning, inspiration and having fun are just as important.

 

Photos © Cathrine Dokken

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